Page 1: Participant Information and Privacy Notice

Research Project title

Exploring the pedagogical connections between theory and practice in the development of the field of Journalism teaching at U.K. Universities.

You are being invited to take part in a research project. Before you decide whether or not to take part, it is important for you to understand why the research is being done and what it will involve. Please take time to read the following information carefully. The data collected may be used in part, or in whole, for writing of educational projects, such as academic papers and books. At no time would any identifiable personal data be published without consent.

What is the purpose of the research project?

This research looks to explore the pedagogical connections between theory and practice in the development of the field of Journalism teaching at U.K. Universities. It is undertaken against a backdrop of quickly evolving generative artificial intelligence (AI) which has sent educators scrambling to counter potential cheating and to reconfigure curricula. The project will last one year from its start date.

Why have I been invited to participate?

You have been invited to take part because you are involved in the creation and teaching of journalism course at a U.K. university. Up to one hundred colleagues from the same background will be asked to take part. 

Do I have to take part?

It is up to you to decide whether or not to take part in this research project. If you do decide to take part you will be given this information sheet along with a privacy notice that will explain how your data will be collected and used and be asked to provide your consent to participate. If you decide to take part you are still free to withdraw at any time and without giving a reason, by contacting the researcher.

What will happen to me if I take part?

You will be invited to complete a short online survey which should take no more than half-an-hour to complete. This is a series of simple questions and free text answer boxes. You may be invited for a follow-up online interview.

What are the possible benefits of taking part?

It is hoped that the research project will further our understanding of teaching of journalism within U.K. universities, attitudes to AI and provide a greater appreciation of theory and practice as teaching approaches.

What data will you collect about me?

You will be asked to provide some personal information, including, gender, age, name, and job title.

Will what I say in this research project be kept confidential?

All information collected will be kept strictly confidential (subject to legal limitations). Your data will be anonymised as part of a collection of other responses. You will be asked if you consent to be identified.

The raw data will only be accessed by the two named researchers and will be stored on secure University of Leicester computer systems.

How will you look after the data you collect about me?

We need to ensure that you understand what will happen to data we collect about you as well as your legal rights. This document is accompanied with a separate Privacy Notice providing further details.

Your normal rights under the Data Protection Act and the General Data Protection Regulation apply. However, we need to manage your records in specific ways for the research project to be reliable. This means that we won’t [always] be able to let you see or change the data we hold about you.

You can stop being part of the research project at any time, without giving a reason, but we will keep information about you that we already have and continue to use this for the purposes of the research project as outlined here.

Research data will be securely kept at all times and processed on University managed IT equipment which is password protected. It will be kept in an anonymised form, paper or electronic, for a minimum of six years in line with the University’s Research Code.

At all times this research study will comply with the UK General Data Protection Regulations (2018)

What will happen to the results of the research project?

The results of the research project will be published as an output and used as a conference paper/presentation/book content.  

What should I do if I want to take part?

You will be asked to complete an Informed Consent Form and to opt-in to a variety of research options by ticking the Yes or No box or initializing.   This will confirm you understand how your data will be processed, protected and reviewed for research purposes.

Who is organising and funding the research project?

The research project is being undertaken by two members of staff at the University of Leicester. They work within Media, Communications and Journalism. There is no external funding of this project.

What if something goes wrong

In the very unlikely event of you being harmed by taking part in this research project, there are no special compensation arrangements.  If you are harmed due to someone’s negligence, then you may have grounds for legal action but you may have to pay for it.

Who has reviewed the research project?

The research project has been approved by the University of Leicester Research Ethics Committee.

Contact for Further Information:

Dr Kester Demmar and Dr Tim Neff Lecturers, Media Communications and Journalism, Room 2.07, Astley Clarke Building, University of Leicester, University Road, Leicester, LE1 7RH.  



Project Supervisor: Tor Clark, Associate Professor in Journalism,
Deputy Head of School,  Media Communications and Journalism, Room 2.07, Astley Clarke Building, University of Leicester, University Road, Leicester, LE1 7RH.


If you have any concerns or queries about the way in which the research project has been conducted, you should contact the Chair of the University Research Ethics Committee on

If you require more GDPR data protection information then you can access this via the University’s Information Assurance Services:

Information Assurance Services
University of Leicester
University Road
T: +44 (0)116 229 7945


Thank you for reading the various participant information sheets and agreeing to take part.